GTM lets you test tracking tags before you push them live which can be a very useful trick especially when you are trying to track a button or an action that is triggered immediately after the page is loaded.Īlso, GTM allows you to change your tags and the way they work without changing the code on your site.
GTM is a free tag management solution from Google which acts as a central deployment environment for different marketing and/or analytics tools. That is where GTM comes in to help us and our developers save time. Also, we know that usually, marketing or analytics task is seen as a non-priority and will end up at the bottom of our dev to-do list.
GOOGLE TIME MANAGER UPDATE
With the need to make informed decisions with data, our portfolio of tools increases every year which means that we would need more and more additional time from our developers to add and update scripts. The developers also need to fit it into their sprint if there isn’t a code freeze at the time. As we know, it can be a time-consuming process to brief and explain to our developer why and what we need from them.
Whenever we need to add a tool to our website, we needed to add a piece of code, in most cases, this would be a JavaScript snippet, into our source code.
Let us examine how we survived without GTM or any tag management tool. What did we do before Google Tag Manager?īefore we go into what is Google Tag Manager (GTM), what are the benefits of using it and if we are going to need it now we have the new GA4 ? (GA4 is set to track really basic events to track custom events you still need GTM).
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